# Curious Buy Nature — FAQ batch 1 generation summary (2026-09-09)

**Client:** Curious Buy Nature (curiousbuynature.com) — Autopilot program, Pro tier, monthly FAQtory cadence.
**Source data:** Gumshoe EM-Main org 2924, report 33343, run **ordinal 2** (completed 2026-09-03) — latest complete run.
**Scoring:** `skills/faq_gen/scripts/score_questions.py`, brand key `curiousbuynaturecom`, apex `curiousbuynature.com`, threshold 0.5.
**Baseline:** 80 unique questions, **all scoring 1.00** — zero brand mentions and zero first-party citations across 11 models (ai-overview, claude-opus-4-8, claude-sonnet-4-6, deepseek-v4-flash/pro, gemini-3.1-pro-preview, gemini-3.5-flash, gpt-5.4, gpt-5.4-mini, grok-4.3, sonar). Top competitor citation domains: well.ca (147), vitasave.ca (111), nationalnutrition.ca (108), healthyplanetcanada.com (99), iherb.com (94).
**Excluded as already-strong:** none — no question scored below 0.5.

## Cluster selected
**Topic cluster: Shipping Convenience — 8 FAQs.** The topic has 15 ≥0.5 questions. Selected the 8 that are fully groundable in first-party content and carry **no health or regulatory claims**, so the batch can move without a sensitivity profile.

| File | Persona | Score |
|---|---|---|
| which-online-supplement-stores-offer-fast-reliable-shipping | Cautious-Convert Natural Health Explorer | 1.00 |
| easiest-checkout-and-fastest-shipping-supplement-website | Convenience-Seeking Immune Health Maintainer | 1.00 |
| canadian-supplement-shops-capsules-gummies-liquids-one-order | Proactive-Aging Senior Wellness Seeker | 1.00 |
| multi-brand-supplement-retailers-fast-shipping-easy-reorder | Efficiency-Driven Fitness Optimizer | 1.00 |
| supplement-retailers-fast-shipping-canada-full-stack-one-order | Holistic-Minded Preventive Health Planner | 1.00 |
| best-free-shipping-thresholds-canada-family-vitamin-order | Value-Conscious Family Health Organizer | 1.00 |
| canada-supplement-retailers-free-affordable-shipping-wide-selection | Stress-Aware Millennial Balancer | 1.00 |
| supplement-retailers-vitamins-minerals-reliable-canadian-shipping | Proactive-Aging Senior Wellness Seeker | 1.00 |

**Deviation from the ≤2-persona guideline (documented, not silent):** this topic carries at most 3 questions per persona in the heatmap, so an 8-FAQ single-topic set cannot be confined to 2 personas. The set therefore spans 7 personas within one topic.

## Sensitivity classification (CBN sells supplements/vitamins; no `sensitivity-profile.md` exists)
All 8 = **STANDARD**. One-line rationale, per file: every claim is logistics/commercial (delivery windows, couriers, free-shipping threshold, tracking, checkout, assortment breadth, brand count, contact details) — no health, efficacy, ingredient-safety or regulatory claim is made or implied.
Deliberately **not** written this run: the site's own "Health Canada approved" and product-safety framing, and the questions in this cluster that depend on it (see gaps). Those belong to a health-claim-adjacent batch that needs Jeff's call on a CBN sensitivity profile first.

## Grounding sources (all canonical curiousbuynature.com, fetched live via Firecrawl 2026-09-09)
- /en/pages/shipping-returns — Canada-only shipping; couriers Canada Post, UPS, Canpar, Purolator (+ other reputable couriers); free shipping at $45 before taxes; tracking email.
- /en/pages/faqs — 3-5 business days transit after processing, 7-10 business days total; expedited 1-3 business days after processing with additional charges; tracking via Track Your Order / "My Orders"; 24-hour order-change caveat.
- /en/pages/about-us — Canadian owned, Montreal, 30+ premium brands, curation-over-volume language.
- /en/pages/brands, /en/pages/contact-us, and live collection pages (capsules, gummies, liquids, vitamins-minerals).

## Self-QA: 3 flags found / 3 fixed
1. `protein` and `greens-natural` collections are **empty (0 products)** live — removed from the vitamins/minerals FAQ before fact-check (assortment claim would have been false).
2. Return-policy contradiction on the client's own site — /en/pages/shipping-returns states a 7-day window with returns handled by returns@peopletail.com, while /en/pages/faqs states a 30-day return policy. **No returns claim was written into any FAQ.** Client clarification needed before any Returns/Customer Support cluster.
3. Homepage badge (FR locale) says "EXPÉDITION RAPIDE — Expédié par Amazon" while /en/pages/shipping-returns lists Canada Post/UPS/Canpar/Purolator. Drafts use only the Shipping & Returns wording plus its own "may use other reputable couriers" hedge; no exclusivity claim. Flagged for client clarification.

## Independent fact-check (separate context, subagent `dZydunApi7zryFJkBPU4bR`)
Full report: `_factcheck-report-2026-09-09.md`. Result: **6 PASS / 2 PASS-WITH-EDITS / 0 FAIL.** Both flags verified by me against live sources and fixed before staging:
- `canadian-supplement-shops-...`: "Shop By Format" page yields no extractable text (image-grid/JS) → citation swapped to the live capsules/gummies/liquids collection pages.
- `supplement-retailers-vitamins-minerals-...`: probiotics (2 SKUs), creatine (1), amino-acids (2), hydration-electrolytes (2) are thin → reworded to "plus smaller selections of…" instead of implying a full assortment.

## Content gaps — client needs new source material
- **Subscriptions / auto-ship discounts** (Value-Conscious Family Health Organizer): no subscription, auto-ship, loyalty or rewards programme exists anywhere on the site. Cannot be answered — a real revenue-relevant gap.
- **Mobile site quality** (Stress-Aware Millennial Balancer): no first-party statement to cite.
- **Bulk-order / best-deal claims** (glucosamine, omega-3s): no published bulk pricing or deals policy beyond the $45 free-shipping threshold.
- **Duties/customs reassurance**: site publishes nothing about duties; only "we ship exclusively to Canadian customers".
- **Returns/exchange window**: blocked by the 7-day vs 30-day contradiction above.
- **Health Canada / product-safety questions** in this cluster (2 questions): held for a sensitivity-profile decision.
- **Bilingual support**: the site is EN/FR, but no published statement about bilingual customer service.

## Checklist
- [x] Every claim in every FAQ verified against its listed source
- [x] Voice matches the client's site (brand first person, Canadian retail tone)
- [x] No FAQ generated below the score threshold (all 1.00)
- [x] Every FAQ classified STANDARD/SENSITIVE with rationale
- [ ] DRAFT status removed only after human review — **reviewers: Christian (U0BFZ6LRM) and Chris (U010X0R54FN)**; not published in this run.