# identity.md

## Organization Overview
- **Company Name:** Curious Buy Nature / Curieux de nature
- **Mission:** To provide natural food products, building on a legacy established in 1967 and embracing online sales since 2016.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1967 as a natural food store on Rue Fleury in Montreal; began online sales in 2016.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.
- **About Us:** [https://curiousbuynature.com/pages/about-us](https://curiousbuynature.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an online retailer of natural food products, evolving from a traditional natural food store. The company works in close collaboration with various brands.
- **Location(s) and Geographic Presence:** Originated in Montreal, Quebec; operates online, serving a broader geographic market.
- **Key Partnerships and Affiliations:** Collaborates closely with various brands.